Case Study
Automation that builds trust for self‑storage
From price transparency to a 360° tour: how calculators, support, and clear guidance remove anxiety and lift conversions for storage customers.
The challenge
Storage shoppers often feel uncertainty: size, price, access, safety. We designed an automated, self‑serve flow that builds trust before asking for commitment.
Key elements
Storage size calculator
- Simple sliders and presets (1‑bedroom, 2‑bedroom, office)
- Live price estimate with promo logic
- Suggested unit sizes with pros/cons
360° virtual tour and wayfinding
- Let visitors “walk” the facility and see access points
- Clear map, parking, and loading instructions
- Photos of locks, lighting, and security
Transparent pricing and support
- Inline chat and call‑back options during checkout
- No hidden fees; clear deposit and notice periods
- Trust badges and recent reviews on decision screens
Automated funnel
- Landing with calculator preview and reviews
- Detail page with dynamic pricing and unit suggestions
- 360° tour + FAQs reduce anxiety
- Checkout with secure pay and instant access instructions
Impact
- Fewer drop‑offs, higher AOV via right‑sized units
- Reduced support load thanks to clarity and self‑serve
- Stronger perceived safety and professionalism