Project

Project: Mace Legal — Website and Lead Flow

Overview of the Mace Legal website build, structure, and conversion flow.

Project: Mace Legal — Website and Lead Flow cover

Mace Legal — Website and Lead Flow

This project blog gives an overview of the Mace Legal website build and the lead-generation flows implemented on the site.

Project Overview

  • Client: Mace Legal
  • URL: https://mace-legal.com
  • Scope: Website design and build, performance, basic on-page SEO, enquiry flow

Objectives

  • Communicate services with clear information architecture
  • Create a simple, fast path to enquiry/booking
  • Ensure the site is performant and mobile-first

What Was Built

  • Modern UI built for clarity and trust
  • Clean navigation and services structure
  • Contact and enquiry touch-points throughout the site
  • Technical SEO foundations (meta, headings, semantics, speed hygiene)

Results and Notes

  • Faster load and clean structure for service discovery
  • Simple paths to get in touch from key pages

Stack/Approach

  • Static-first build for speed and maintainability
  • Progressive enhancement, semantic HTML, accessible color/typography choices

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