Project
Project: Mace Legal — Website and Lead Flow
Overview of the Mace Legal website build, structure, and conversion flow.

Mace Legal — Website and Lead Flow
This project blog gives an overview of the Mace Legal website build and the lead-generation flows implemented on the site.
Project Overview
- Client: Mace Legal
- URL: https://mace-legal.com
- Scope: Website design and build, performance, basic on-page SEO, enquiry flow
Objectives
- Communicate services with clear information architecture
- Create a simple, fast path to enquiry/booking
- Ensure the site is performant and mobile-first
What Was Built
- Modern UI built for clarity and trust
- Clean navigation and services structure
- Contact and enquiry touch-points throughout the site
- Technical SEO foundations (meta, headings, semantics, speed hygiene)
Results and Notes
- Faster load and clean structure for service discovery
- Simple paths to get in touch from key pages
Stack/Approach
- Static-first build for speed and maintainability
- Progressive enhancement, semantic HTML, accessible color/typography choices
Links
- Live site: https://mace-legal.com